The proceedings in Kylie Jenner\’s lip gloss music video?

It\’s been viewed over a million times already this is more likely to remain visible ten trillion times more, not by Kylie / Kardashian / Jenner fans (although they\’ll obviously make up a significant portion), but by academics of the disciplines discover what the heck it is all about.

The core message is actually apparent because the purifeid water Kylie probably bathes in each morning and night; Kylie has new lip shades road directions of every purchase them! They are really \’Like\’, \’Literally\’, \’So Cute\’. Literally.

But is there a reason for this Kylie led vehicle? The plot in the video (with music by Glosses by Kylie Jenner, whatever which means) is Kylie and her girl gang carring out getting some sort of gloss deal with the center of a fashionable American desert. Kylie\’s job will be to lounge around within their luxury car, wearing a Lv head scarf, and then, an inexplicable huge heavy coat.

Watch it, and we\’ll investigate.

Why did they toss the money away? Why? Is it because Kylie knows she\’ll create a fortune when her glosses hit stores, or through dozens of trillions of men and women watching the playback quality?

And, can they be anything good. Swatches!

What do you reckon? Are these claims the way forward for advertising? Would you suddenly use a looking for celebrity lip gloss?