First it was ‘clean eating’, the idea was spring cleaning your own apartment using the KonMari technique. But in 2016, the phrase for everybody’s lips appeared to be definitely ‘clean beauty’. And in contrast to the other trends, the idea doesn’t look like the obsession with natural in addition to ethical beauty products is going anyplace anytime soon. Sustainable beauty brands are popping up everywhere, inspiring beauty-lovers to dump the contents of their makeup bags in favour of ‘greener’ alternatives.
We’ve rounded up the favourite new sustainable brands that are getting ready to take the beauty planet by storm. Not just are their degrees free from the harmful toxins you often find in common beauty products, they’re also cruelty-free and environmentally-friendly. Happy sustainable purchasing!