From Candy for you to Contour: CVS Shall be Adding in Beauty Demonstrates at Checkout

CVS is hoping to emulate the Ulta and Sephora by adding in line managers.

At VIVA GLAM, we all know attractiveness is power. Quite possibly CVS understands a power as it’s hoping to change how it promotes beauty to its customers. Within the next few months, will have them adding in line planners at checkout to have their customers engaged at the time they walk into your moment they swipe their card.

Recently, CVS have been changing its reaction buying towards health-related items, i.e. a smaller amount candy and more healthier snacks. But as charm is the fastest escalating industry the NPD group provides tracked in the last 5yrs, CVS also would like to chime in on this flourishing industry. We have without doubt that their bet with beauty will pay away, and soon.

This is also one other avenue to get natural beauty lovers to try fresh brands. Women are very loyal to their brands when shopping in the aisles, but they’re more prepared go astray to have an add-on item if it’s an inexpensive item purchase, commonly under $5.

What do you think? Do you reckon beauty products should be in the beauty aisle? Or maybe are you looking forward to a upcoming line wedding planners?