On the brink of Sabato De Sarno\’s Milan Fashion Week launching as innovative director at Gucci, the Italian Home lets target markets understand that although change impends, its creative area is still loaded with the faces we understand as well as love. The most recent announcement from Gucci is this confidence manifested. Supervisor, actor and soon-to-be author, Elliot Page, lands a career-first role as the brand-new face of Gucci Guilty fragrances, proceeding his partnership with the Italian luxury Home.
The supervisor of There\’s Something in the Water remains in excellent company as well. Joining Page as the face of Gucci Guilty fragrances is Ozark and also Inventing Anna graduate Julia Garner, together with A$ AP Rocky, that we are currently describing exclusively as the papa of Rihanna\’s youngsters (what an honour).
In the campaign, which is expected to introduce on March 1, British digital photographer Glen Luchford catches Page, Rocky and also Garner in what has actually been preceded by Gucci as an \”ode to self-acceptance, relationship as well as love in all its forms\”. Anticipate a narrative story that offers \”inflammation, creativity, and also curiosity\” in equal components.
Birthed in 2010, Gucci Guilty has come to be an enduring tradition of your house as well as the scent has been changed myriad times over the last decade. Although few information are known about what we can anticipate from the upcoming campaign, we picture with a brand-new creative supervisor in position, it\’s about time that Gucci Guilty fragrances evolved to reflect Sabato De Sarno\’s vision for your home.
Bring on March 1.
If, like us, you\’re holding your breath to observe what the next phase for Gucci will generate, you can tune into the Gucci Autumn Winter 2023 discussion via the Gucci Instagram on Friday, February 24 at 2:00 p.m. CET. See you there.
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