Lily James stuns in this completely new parfum campaign with regard to Burberry.
From Cinderella to fragrance vixen, British isles beauty Lily James famous actors in Burberry’s latest perfume campaign for My Burberry Dark-colored, shot by Mario Testino beneath creative direction connected with Chief Creative as well as Chief Executive Officer Christopher Bailey. To celebrate the roll-out, Burberry created a Snapchat lens to help immerse users in the aesthetics of the plan starting August 23rd.
According to the press release:
“The Contact lens opens with an fun scene of the Snapchatter underneath a Burberry umbrella, sheltered from your rainstorm. The Snapchatter will then be prompted to ‘blow a kiss’, triggering any filter which contributes a beautifying fantastic light to the pictures. The Lens is available in the US, UK, Spain, Italy and Indonesia. “
Created by Chief Artistic and Chief Executive Officer Captain christopher Bailey, working in collaboration with perfumer Francis Kurkdjian, My Burberry Black has been inspired by the feeling of a black Burberry Heritage trench coat against simple skin. The perfume is a combination of jasmine (top note), peach in addition to rose (heart notices), and patchouli (base remarks) – making a sweet, serious, and sultry odor.
The design for the product itself reflects the main points of the classic duster coat. The cap is designed to emulate the keys of the coat as the bow is supposed to spend homage to the safe from nature’s elements fabric invented by Thomas Burberry over 100 years ago.
Customers can even personalize their own package with up to three name through a monogramming service entirely on Burberry.com and select Burberry and from suppliers stores.
The video in my Burberry Black’s campaign is set towards the enchanting classic songs “I Put a Spell with You” performed by British music and singing sensation Duffy. Watch the video listed below!
The My Burberry Collection currently is available for purchase here.