CoverGirl Just Announced A First Male Spokesmodel!

Aspiring makeup artist in addition to YouTuber James Charles is about to get his life converted upside down.

Do you carry out male beauty influencers? An advanced VIVA GLAM girl, you almost certainly do! Influencers like Angel Merino (@mac_daddy) have got just as many, if not more followers, than many of today’s biggest woman beauty influencers. It was a matter of time before a major brand thought we would make one of them their particular spokesmodel. Amazingly, CoverGirl was the brand to step up to begin with, and chose James Charles because their first male spokesmodel.

You might already know him as being the guy whose elderly portrait went common. Or just as an incredible young talent, mainly because he’s just under 500K on Instagram.

So far, the reaction is mixed on social media marketing. Many fans with the CoverGirl brand are over any moon with their forward-thinking choice, especially James’s fans. But others are chiming in praoclaiming that makeup is “just regarding girls”. Yeah right.

CoverGirl responded with this statement on his or her Instagram:

“We support anyone and everybody who wants to express themselves with makeup. COVERGIRL believes with beauty for all, in addition to we’re proud for you to welcome James Charles towards the family. We do not take bullying on the Instagram page, and a our community guidelines will remove almost any profanity or content thought to be defamatory.”

James Charles will soon be showing in a national business, possibly alongside regarding Katy Perry, as well as national ads.

What do you think of this information?